Shopfitting retail spaces must be a carefully planned to maximise the customer engagement. It’s advantageous to have some expert advice from professionals regarding floor plan, customer movement, product positioning and other aspects of the outlet. Whether it’s a large space or small, good planning and layout can really make a huge difference. Given below are some important tips to keep in mind while shopfitting your space.
All your store entrances should be easily identifiable and accessible to customers. Availability of parking near the store is an additional plus point which will definitely bring in the customers. Even later on, once the store becomes operational, study the volume and flow of customers to keep improving this essential aspect.
The store should be easily recognisable. Clear signage and branding will ensure that there is no ambiguity regarding the store identity. Branding which is a crucial part of the overall store identity has to be precise and visually engaging. It makes your store distinguishable from the others.
Store layout is crucial
Keep aisles wide and free of clutter and give customers plenty of space to walk around in between displays. This is required to give them a comfortable shopping experience. A cluttered and crowded store look will put off customers and make them feel uncomfortable. With crammed spaced, there is also an added risk of customers injuring themselves and damaging your products. A good layout can guide the customer to the relevant section and even entice them to check out some new products. Use glass or steel to reflect light as these surfaces help in spreading light around the room and illuminate the products on display.
Smaller spaces can experiment with vertical displays and racks. A more spacious look can be achieved with tall shelves. You can use hangers or banners that extend to the ceiling to create a feeling of height and space. Checkout points should be clearly marked, and they should be placed in areas which can be reached after the customer had the opportunity to survey the entire store.
Pay Close Attention to Lighting
Customers like to shop in well-lit areas. It is especially crucial for small spaces to be well lit. Large spaces can experiment more with lights and fixtures. Energy efficient lighting like LED lighting can improve the quality of lighting. Windows can provide additional light. In the absence of windows, glasses and mirrors can reflect light and provide extra depth to the retail space.
Colours Make a Difference
Bright colours can open up space and make it seem larger than it actually is. For small retail spaces, light colours are good for the walls and the floor to create a spacious ambience. If the floor colour cannot be changed then invest in rugs or mats to create the desired effect. Colours can also be used to highlight certain areas of the store, and create a lively atmosphere.
It is also important to make sure that customers are able to easily access the products otherwise the whole purpose is defeated. Products must be prominently displayed. It is vital to ensure the quality of goods with proper temperature control and refrigeration if this is applicable. Keep clutter to a bare minimum. Displays should be well organized, and care should be taken to keep a check on over stocking of racks and shelves.
Find out more on shop fitting by visiting our dedicated page.