The Impact of Colour on Design

Design is made up of different components, and each one is essential in the overall development of the design. Even if the design is a simple one, all components matter such as the colours, shape, balance, form and space. The more concepts that are present, the more interesting and attractive the design becomes. After all, design is a form of visual communication – hence any design made must reflect whatever is being communicated accurately.

The colours and the colour combinations we choose in our design bring out a certain mood. Each colour represents something unique and with a combination of such colours, we can create a design to represent a theme or an idea. For example, red is considered as a dynamic colour but can also be used to represent warmth. Green, on the other hand, can be used to depict freshness and growth. Some of these colour-theme associations are universal around the world, and have usually arisen from nature. These colours can be easily incorporated in the design project, depending on the purpose of the room.

There can be sometimes huge discrepancies in the use of colour for different purposes across cultures. What a colour represents can also change with different cultures. We need to keep the different interpretations in mind when designing.

The colours in a design should generally be balanced in order to provide a harmonious effect. This is usually done by mixing colours next to each other on the colour wheel in order to create a design that is pleasing to the eye. Such a colour combination is suitable for most requirements. In case you want something to stand out vividly, you can use contrasting colour schemes. Depending on the theme depicted by the design, the colours used could be quite different from each other. There is power in designs with such contrasting colours. But these colour combinations must be carefully chosen so as to be appealing and they must definitely not be used in excess.

It is the designer’s responsibility to communicate clearly through colours. For this, it is imperative that the design contains fewer colours. While a riot of colours makes an impact in the short term, carefully chosen colour combinations can leave a lasting impression on the viewer. It is always better to choose a limited number of shades, which will remain imprinted on the minds of the viewers for a long time.

When it comes to design, each area must have a colour scheme that suits the purpose for which it would be used.  Colours can play a huge role in both the design process and design work generally. A designer who understands colours well can do wonders with a limited number of shades.

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