The Psychology Of Shop Layout

The layout of a shop is among the most crucial marketing strategies. To begin with, a proper layout has to be put down on paper from where product placement, building specs and customer traffic flow (among other things) can be built. A well engrossed planning enables a retailer to explore various options and develop a store layout that has the potential to make customers browse and buy. However, before going into details about a good store layout, it`s a better idea to also consider the effectiveness of the displays, marketing and take into account how to track inventory and sales. Here are some of the necessary factors to consider for all these while building a realistic layout.


The Floor Plan
There are three basic kinds of retail shop layouts that suits both small and large shops. These layouts include Grid Floor Plans, Loop Floor Plans and Free Flow Floor Plans. All these layouts are suitable for specific purposes with regard to customer flow and product placement as well as defining the general feel and look of the shop. This, therefore, deserves a lot of thought. The choice of the floor plan is generally determined by the types of products to be sold, the shape and size of the sales floor and the customers expected to be attracted.


Customer Behaviours and Traffic Flow
Once the layout is selected, the shop`s pathways, display fixtures and aisles must be arranged while considering traffic flow. There are three major customer behaviours that offer guidance when making these arrangements. One, customers need some transition space while they come into the shop. Two, customers browse and shop in the same manner as they drive. Three, customers need some personal space as they shop.


Ensuring Maximum Exposure for Products
Before considering the displays and fixtures, the positioning of products must be taken care of. The process, referred to as “product mapping”, has to consider where any seasonal or ‘specialised’ products are going. After this, the appropriate displays and fixtures can then be put in place.


Positioning the Shop Checkout Area 
According to some retail experts, it is generally a good practice to place the checkout centre at the front left of the retail shop. This is because shoppers will naturally drift towards the right as they enter a shop. As customers loop around the shop, they tend to leave on the left side. Some experts also recommend that the checkout point be placed at the back of the shop. However, this is not usually ideal for small retailers who have limited staff – this can leave the shop`s front unattended.


Comfort Zones and Other Social Amenities
It`s not only the display or the checkout counters that are necessary. Welcoming the customers and offering a comfortable experience will make them want to come back. Compassionate amenities will make the customer`s shopping experience memorable.

When thinking about psychology of a shop layout, there are a lot of things to think about. How many of these do you adhere to? If you are thinking of having a shop fitout, how could you integrate psychology to bring a better return for your outlet?


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